Peter Cook is an online pseudonym for to promote kitchen and cooking skills for new university student. As he's only a cooker he can't talk, so he does all his communication via social media. he's a cute little cheeky chappy and he's happy share all his yummy findings. The students will find peter via a print campaign of recipes and speech bubble stickers left within student accommodations. To keep peter active in student’s life, he will stand for student president, promising better food for students. Peter could easily be adapted to work in all universities. He also could be adapted to be a spokesperson for supermarkets, promoting student discounts.